Wednesday, April 27, 2011

Yet Another Uninspired Kindle Commercial

For the past few weeks, Kindle owners have been eagerly awaiting the release of a new Kindle commercial. (Yes, Kindle lovers are insane enough to care passionately about a commercial for a product they already own.) Amazon's entire promotional campaign for the greatest product the company has ever released has been very uninspired. This new commercial is a slight improvement on the first one but it still doesn't do justice to the Kindle.

For a long time, the only advertisement we saw for the Kindle consisted of a very weird cartoon where the only advertised function of the Kindle was that you can safely read it under water. Which is completely untrue. The new commercial tries to discuss actual features that the Kindle has, so that's an improvement already. However, it skips all of its best features and, instead, harps on how you can bookmark pages of your Kindle books in a way that even looks like you bent the corner of the page. This is hardly the main feature of the Kindle, especially since it keeps your place in all of your books, documents and games without the need for a bookmark.

I know that my readers must probably be thinking that this is the most boring post I have ever written. I believe, though, that I deserve this little outlet after spending 6 hours and 35 minutes grading today. Now that I got my frustration with Amazon's inept attempts to make people aware of the Kindle, I feel much better.

Thank you, everybody, for your patience and understanding.

Sent via BlackBerry by AT&T

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